An SEO strategy for an AI world

SEO will never be the same again, and I'm glad it won't

Hey, everyone! With the here are five strategies you should be implementing right now:

1. Target the Mid-Funnel User πŸ›’Β 

Why:

AI responses are dominating the top of the funnel searches, which means content for early buyers is losing its charm. Instead, let's shift our focus to mid-funnel searches that are more likely to get us those sweet clicks and sales.

2. Revenue Reporting from SEO is Key πŸ’΅Β 

Why:

It's time to zero in on organic search revenue as a major success indicator. In a world quasi-sans queries, impressions, and click-through rates will lose their shine, making revenue the real MVP of SEO success.

3. 'People Also Ask' is Your New Best Friend for Content Ideas πŸ™‹β€β™‚οΈ

Why:

Ditch the keyword tools and turn to 'People Also Ask' for content brainstorming. These questions are the perfect conversation starters and can help pinpoint those mid-funnel gems.

Rethink the Importance of Links in SEO πŸ–‡οΈ

Why:

Domain authority might be taking a backseat soon. Relevance and topical authority will be the new stars of the show, and we should be building cross-link relationships with related sites in our vertical.

Sync Your Content with Actual Buyer Personas πŸ§β€β™‚οΈ

Why:

Make sure your content is in tune with real buyer personas. If the content doesn't help a real buyer convert, it's probably not worth the ink.

"Instead of targeting keywords with the most search volume to hopefully get the maximum amount of clicks, SEO efforts will need to be more deliberate to target the right users with the right keywords. Make sure your content aligns with an actual buyer persona. If you can’t picture how the content might help an actual buyer convert, don’t write it."

And there you have it!

Remember, focus on the mid-funnel user, prioritize revenue reporting, use 'People Also Ask' for content ideas, reconsider the role of links, and align your content with actual buyer personas. Let's get to it! πŸš€Β βœ¨

(But, still, I don't like SEO all that much)

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