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Hubspot's Report on AI Trends for Marketers
How *exactly* AI is Changing Marketing
Hey, there! I've gotten this report from Hubspot that I'll share with you here. No sign-ups, no payment, no gimmicks. Just click and follow along 🙃
Below I'll just give it my 2-min summary. Above you can click on it and take 20min reading it if you feel like it.
The top four uses of generative AI among marketers:
![](https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/4fac40a9-d212-4a37-8b2d-5d622c8613ea/CleanShot_2023-09-08_at_12.58.02.png.png)
AILG take: creating content is so unbelievably high. Like, 1 out fo 2 times any marketer opens an AI tool, it is to create content. Interesting. The conduction of research being just 32% is still pretty high too, but shows that things like good ol’ Google won't go away anytime soon.
What types of AI marketing apps are marketers using?
![](https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/e6eb0866-b293-4292-802b-b74721183b7e/CleanShot_2023-09-08_at_13.01.11.png.png)
AILG take: Makes me sad to see such terrible tools being used as examples here. Jasper is like a worse ChatGPT, for God's sake. If you want really nice AI tools, check our Definitive AI Tools List for Growth (frequently updated)
Sobering fact:
![](https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/6874a253-2553-4842-8511-e76e56f8424d/CleanShot_2023-09-08_at_13.04.10.png.png)
96% of the time ai content is not complete on its own. Get used to it. It's ok. Embrace it so you can get better results.
Best practices for editing AI-generated content:
![](https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/9ad53fb4-6295-4b8d-ad82-cb23d1885001/CleanShot_2023-09-08_at_13.09.35.png.png)
I know I heavily summarized the report, but - truly - go check it out because it has a lot of nice things there that I didn't include here.
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