Creating profitable ad copy step-by-step with ChatGPT (prompts included)

Hey, nice to see you here! Let's go, step-by-step, as promised. We will be using a portable monitor (no affiliate link, sadly) as topic.

1. You need to first gather powerful and/or evocative words associated with your topic.

So, in this case:

What are some powerful and/or evocative words associated with portable monitors?

Generic prompt:

What are some powerful and/or evocative words associated with [TOPIC]?

This is what we got:

Nice! I really liked Versatile, Compact, Lightweight, plug-and-play, travel-friendly, and game-changing. Let's save that before proceeding.

2. Now, we need to decide whether our topic is more about satisfying a desire or solving a problem.

In this case, I would argue that a portable monitor is more about satisfying a desire, but feel free to disagree with me (and to reflect upon your own topic!).

3. Now, you take your previous answer, add to it your target audience, and ask this:

What desires do portable monitors satisfy in people from 21 to 40 years old?

Generic prompt:

What [DESIRES/PROBLEM] do [TOPIC] satisfy/solve in [TARGET AUDIENCE]?

And what we got:

2. b. (optional) You can also ask about the other side of the desire/problem coin if you feel like it. Here, for the sake of the tutorial, I won't.

Now, the time is nigh for magic to happen!

3. Combine the powerful ads and the desires/problems you like and ask this:

Focusing on #1, #2, and #9, and using the powerful words "Versatile, Compact, Lightweight, plug-and-play, travel-friendly, and game-changing", write 5 compelling facebook ads headlines to sell a compact monitor. The offer is that, for a limited time, it's only $200 and it comes with a free case for you to carry it around.

Generic prompt:

Focusing on [FAVORITE ANSWERS], and using the powerful words [FAVORITE WORDS], write 5 compelling [PLATFORM] ads headlines to sell [TOPIC]. The offer is [OFFER]

It's important to highlight here that you must already have an offer you want to sell here, be it a promo, a free lead magnet, whatever. Otherwise, as compelling as your ad copy might get, it will be for a non-existing offer.

Here's what we got for our scenario:

And now, my friend, the world is your oyster! From this, you can squeeze anything you want out of ChatGPT. Some suggestions are:

1. Make them shorter/longer

2. Make them include/exclude certain words

3. Create a 30s script from a certain one

Much better than just asking for some ads from the beginning, huh?

Btw, if you loved it, this is included in my Copywriting with ChatGPT course, so check it out whenever you can.